Like she says “Women are not just there to be admired, they are there to be enjoyed” like her work. Either way, it’s probably best to let her pictures, intuitively smart, sassy and provocative, speak on her behalf. “I think Newton is interesting because he uses technique, but ultimately it is the story and the models and the idea that is more important in his work, and what keeps the pictures from becoming démodé. Alongside the work of masters like Lartigue and Avedon and a number of reportage photographers, Von Unwerth cites Helmut Newton as an influence. In 2001 Ellen was the principal photographer of an Armani exhibition in the famous Guggenheim Museum in New York. She released her EP Paradise in the same year. Other singles from the album Blue Jeans and Born to Die, also did commercially well. In it Summertime Sadness charted as a top 10 single on the Billboard Hot 100. She produced images for numerous advertising campaigns for the biggest brands like Victoria’s Secret, Chanel, Clarins Paris, Anna Sui or Van Cleef and Arpels. After self releasing her debut album she brought out Born to Die (2012) with these labels. In 19 she was listed as one of the Most Important People in Photography by American Photo Magazine.
But does the mere fact of having a woman behind the lens shooting deshabillé girls in fishnet and feathers somehow assume a correctness automatically denied a male photographer? “The difference is that I don’t stand behind the camera drooling,” says Unwerth. Von Unwerth’s work is vibrant, candid, and incredibly sexy. Lana Del Rey (born June 21, 1985, as Elizabeth Woolridge Grant) makes vulnerable, emotional pop.
Today she shoots fashion, editorial and advertising photographs in addition to directing music videos.
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